The Toolkit Define Stage guides you to filter, synthesise and clarify your ideas:
- What is most relevant to your user experience focus, and how does touch feature in this?
- Look for themes, patterns and insights from the Discovery phase.
- Brainstorm opportunites for innovation. Exclude some users and focus on your key target user group.
- Tell a story... or possible stories.
- Formulate your Vision Statement, consider key constraints (budget, brand alignment, resources, ethics...) and decide on a direction for your design.
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